NAFC’s We Count Campaign – Professional Resources
"We Count" - A Call To Action For Healthcare Professionals
Urinary incontinence affects millions of women, yet too often it goes undiagnosed and untreated. Many women hesitate to bring it up, waiting years before discussing symptoms with a provider. As a trusted clinician, you play a critical role in changing that story.
Why It Matters
- High prevalence, low reporting: Nearly 1 in 2 women will experience incontinence, but stigma and embarrassment keep many silent.
- Quality of life impact: Left unaddressed, bladder leaks can lead to social isolation, depression, and physical health risks.
- Your influence matters: When providers initiate the conversation, patients are more likely to seek help and explore effective treatment options.
How NAFC Can Help your Practice
NAFC has developed tools designed specifically for healthcare professionals to support patient conversations and care:
- Patient Brochures: Easy to understand educational materials.
- Provider Discussion Guide: Strategies for initiating and normalizing the conversation.
- Online Resources: Access to evidence-based information, community support, and real world advice at nafc.org.
Get The Toolkit
Download the free We Count Provider Toolkit to start making these conversations easier and more impactful in your practice. Together, we can help women understand that incontinence is not an inevitable part of aging, and that treatment is possible.
We Count Fact Sheets
