NAFC’s We Count Campaign – Professional Resources
"We Count" - A Call To Action For Healthcare Professionals
Urinary incontinence affects millions of women, yet too often it goes undiagnosed and untreated. Many women hesitate to bring it up, waiting years before discussing symptoms with a provider. As a trusted clinician, you play a critical role in changing that story.
Why It Matters
- High prevalence, low reporting: Nearly 1 in 2 women will experience incontinence, but stigma and embarrassment keep many silent.
- Quality of life impact: Left unaddressed, bladder leaks can lead to social isolation, depression, and physical health risks.
- Your influence matters: When providers initiate the conversation, patients are more likely to seek help and explore effective treatment options.
How NAFC Can Help your Practice
NAFC has developed tools designed specifically for healthcare professionals to support patient conversations and care:
- National Indicator Report (New!):
Our national indicator report was developed for Public Health Professionals, Community Health Centers, and Healthcare Providers, and provides a comprehensive overview of the different types of incontinence, causes and symptoms, ways to diagnose incontinence, and the many treatment options that exist for each type. Watch our video walkthrough of the report below, then download the free report today!
- Diagnostic & Treatment Tools (New!): Download free tools to help you diagnose your patients with incontinence, and guides to help them better understand their treatment options.
- Patient Brochures and factsheets (see below): Easy-to-understand educational materials.
- Provider Discussion Guide: Strategies for initiating and normalizing the conversation.
- Online Resources: Access to evidence-based information, community support, and real world advice at nafc.org.
Get The Toolkit
Download the free We Count Provider Toolkit to start making these conversations easier and more impactful in your practice. Together, we can help women understand that incontinence is not an inevitable part of aging, and that treatment is possible.
We Count Fact Sheets
Our Research
Two posters presented at the AUGS conference—“Geographic Patterns of Urinary Incontinence Type and Treatment” and “Impact of a Digital Educational Urinary Incontinence Campaign on Care Seeking”—highlight findings from NAFC’s CDC-supported research and education project in partnership with Phreesia. The research draws on a voluntary electronic survey completed by 2,787 women ages 35 and older experiencing urinary incontinence (UI) symptoms, with or without a formal diagnosis.
Conducted February 13–March 20, 2025, through Phreesia’s patient check-in platform, the survey included the International Consultation on Incontinence Questionnaire Short Form (ICIQ-SF) to screen for UI and assess symptom severity. Led by Dr. Christina Escobar, with presentations by Dr. Sreeya Komaravolu and Dr. Victoria Li, this work explores geographic differences in UI and treatment, along with the role of digital education in care-seeking, to inform efforts to strengthen patient education and connect more women with care.
To view the posters presented at the AUGS 2026 confernece, please click on the images below.
Download Your Free Incontinence Indicator Report
